Swissair California

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Artist/Maker	Swiss International Air Lines Ltd. Gerster, Georg (photographer) Schultess, Emil (designers) Frei, Hans (designers)
Place of origin	Switzerland (made)

This poster is one of a series showing aerial views of various Swissair destinations throughout the world. Georg Gerster's photographs, based on a design concept by Hans Frei and Emil Schultess, contribute to a sense of seeing the landscape as if from the window of an airplane, thus encouraging in the viewer a desire to travel to the locales shown.

Object details

Categories	Prints Posters
Object type	Poster
Title	Swissair California (assigned by artist)
Materials and techniques	Colour photo offset lithograph Paper Ink
Brief description	Swissair aviation travel poster with photography by Georg Gerster. Switzerland, 1972.
Physical description	"Swissair California" Airview of salt evaporation ponds, California.
Dimensions	Height: 102cm Width: 63.9cm
Credit line	Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted	Travel Airplanes
Place depicted	California
Summary	This poster is one of a series showing aerial views of various Swissair destinations throughout the world. Georg Gerster's photographs, based on a design concept by Hans Frei and Emil Schultess, contribute to a sense of seeing the landscape as if from the window of an airplane, thus encouraging in the viewer a desire to travel to the locales shown.
Other number	LS.1011 - Leslie Schreyer Loan Number
Collection	Prints, Drawings & Paintings Collection
Accession number	E.111-2004

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Record created	August 15, 2005
Record URL	https://collections.vam.ac.uk/item/O115324/swissair-california-poster-gerster-georg/

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