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New Highway - the Earth - the Moon...

Poster
1968 (made)
Artist/Maker
Place of origin

This poster promotes the achievements of the USSR in the‘Space Race’ against the United States.

The success of the Soviet space research and technology was an important and effective propaganda tool. Films and songs were devoted to cosmonauts and scientists, streets and towns were named after them. At the same time many of these celebrated figures lived in fear because failure in their endeavours was deemed unacceptable. The totalitarian communist ideology which underpinned Soviet society relied on Soviet dominance in arenas such as scientific research and innovation.


Object details

Categories
Object type
TitleNew Highway - the Earth - the Moon...
Materials and techniques
colour offset lithograph
Brief description
Soviet propaganda poster (space race). 1968.
Physical description
A white spacecraft crowns the top of elongated red five-pointed star, which echoes the Kremlin star on the dark blue background.
Dimensions
  • Height: 86.4cm
  • Width: 57.8cm
Marks and inscriptions
  • New highway the Earth – the Moon –the Earth is open!
  • Zond-5 (upper left corner, on the space craft)
  • Publishing House “Sovetskii Hudojnik (Soviet Artist)”, Moscow, 1968; Artist O.Maslyakov, editor O.Ivashenko; Tirage 125,000; Price 10 kopeek; Signed for printing 26.09.1968.
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Place depicted
Summary
This poster promotes the achievements of the USSR in the‘Space Race’ against the United States.

The success of the Soviet space research and technology was an important and effective propaganda tool. Films and songs were devoted to cosmonauts and scientists, streets and towns were named after them. At the same time many of these celebrated figures lived in fear because failure in their endeavours was deemed unacceptable. The totalitarian communist ideology which underpinned Soviet society relied on Soviet dominance in arenas such as scientific research and innovation.
Other number
LS.1418 - Leslie Schreyer Loan Number
Collection
Accession number
E.1754-2004

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Record createdJuly 21, 2005
Record URL
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