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New Highway - the Earth - the Moon...

  • Object:


  • Place of origin:

    Moscow (printed)

  • Date:

    1968 (made)

  • Artist/Maker:

    Maslyakov, Oleg, born 1928 (artist)
    Ivashenko, O. (editor)

  • Materials and Techniques:

    colour offset lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR22

This poster promotes the achievements of the USSR in the‘Space Race’ against the United States.

The success of the Soviet space research and technology was an important and effective propaganda tool. Films and songs were devoted to cosmonauts and scientists, streets and towns were named after them. At the same time many of these celebrated figures lived in fear because failure in their endeavours was deemed unacceptable. The totalitarian communist ideology which underpinned Soviet society relied on Soviet dominance in arenas such as scientific research and innovation.

Physical description

A white spacecraft crowns the top of elongated red five-pointed star, which echoes the Kremlin star on the dark blue background.

Place of Origin

Moscow (printed)


1968 (made)


Maslyakov, Oleg, born 1928 (artist)
Ivashenko, O. (editor)

Materials and Techniques

colour offset lithograph

Marks and inscriptions

New highway the Earth – the Moon –the Earth is open!

upper left corner, on the space craft

Publishing House “Sovetskii Hudojnik (Soviet Artist)”, Moscow, 1968; Artist O.Maslyakov, editor O.Ivashenko; Tirage 125,000; Price 10 kopeek; Signed for printing 26.09.1968.


Height: 86.4 cm, Width: 57.8 cm

Descriptive line

Soviet propaganda poster (space race). 1968.


Paper; Ink

Subjects depicted

Earth; Communism; Politics; Competition; Propaganda; Ideology; Stars; Moon; Space


Prints; Propaganda; Posters


Prints, Drawings & Paintings Collection

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