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Peace to the World!

Poster
1973 (made)
Artist/Maker
Braz, A. (artist)
Kondratieva, Z. (editors)
Kuleshov, M. (editors)
Place of origin
USSR (made)

This pro-peace Soviet poster is an example of Cold War propaganda, aimed to promote an image of the Soviet bloc as peace-loving - in contrast to the implied militarism of Western capitalist nations.
Leonid Brezhnev is shown recreating Lenin’s most well-known pose. Brezhnev's infamous love of honours and ranks is reflected in the four orders of the Red Star that appear on his lapel (no one in the history of the Soviet Union received more Red Stars than he did!). In the Russian language, the words ‘peace’ and ‘world’ are synonymous - the peculiar mirror effect of the propaganda slogan visually reinforces this idea.


Object details

Categories
Prints
Propaganda
Posters
Object type
Poster
TitlePeace to the World!
Materials and techniques
colour offset lithography
Paper
Ink
Brief description
"Peace to the World!" Soviet poster promoting peace by A. Braz, and Z. Kondratieva, with an image of Leonid Brezhnev. USSR, 1973.
Physical description
The poster represents a photo of Soviet premier Leonid Brezhnev, with the slogan ‘Peace to the World’ printed in big red lettering in the background.
Dimensions
  • Height: 69.5cm
  • Width: 102cm
Marks and inscriptions
  • Peace to the World ((upper half of the poster))
    Translation
    translated from the Russian
  • The uniting of the all peace-loving forces of the humankind is the demand of the epoch. L. Brezhnev ((lower left corner))
  • A.Braz - artist ((lower left margin))
  • Publishing House “Izobrazitel’noye Iskusstvo”, Moscow, 1973 ((centre, lower margin))
  • Z. Kondratieva – editor, M.Kuleshov - technical editor; Tirage – 35,000, Price – 10 kopeek, Typography number 5, Malo-Moskovskaya Street, 21, Moscow. ((lower right margin))
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Peace
Ideology
Communism
Militarism
Brezhnev, Leonid
Lenin
Place depicted
USSR
Summary
This pro-peace Soviet poster is an example of Cold War propaganda, aimed to promote an image of the Soviet bloc as peace-loving - in contrast to the implied militarism of Western capitalist nations.
Leonid Brezhnev is shown recreating Lenin’s most well-known pose. Brezhnev's infamous love of honours and ranks is reflected in the four orders of the Red Star that appear on his lapel (no one in the history of the Soviet Union received more Red Stars than he did!). In the Russian language, the words ‘peace’ and ‘world’ are synonymous - the peculiar mirror effect of the propaganda slogan visually reinforces this idea.
Other number
LS.1410 - Leslie Schreyer Loan Number
Collection
Prints, Drawings & Paintings Collection
Accession number
E.1746-2004

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Record createdJuly 14, 2005
Record URL
https://collections.vam.ac.uk/item/O114084/peace-to-the-world-poster-braz-a/
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