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Peace to the World!

  • Object:

    Poster

  • Place of origin:

    USSR (made)

  • Date:

    1973 (made)

  • Artist/Maker:

    Braz, A. (artist)
    Kondratieva, Z. (editors)
    Kuleshov, M. (editors)

  • Materials and Techniques:

    colour offset lithography

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.1746-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR22

This pro-peace Soviet poster is an example of Cold War propaganda, aimed to promote an image of the Soviet bloc as peace-loving - in contrast to the implied militarism of Western capitalist nations.
Leonid Brezhnev is shown recreating Lenin’s most well-known pose. Brezhnev's infamous love of honours and ranks is reflected in the four orders of the Red Star that appear on his lapel (no one in the history of the Soviet Union received more Red Stars than he did!). In the Russian language, the words ‘peace’ and ‘world’ are synonymous - the peculiar mirror effect of the propaganda slogan visually reinforces this idea.

Physical description

The poster represents a photo of Soviet premier Leonid Brezhnev, with the slogan ‘Peace to the World’ printed in big red lettering in the background.

Place of Origin

USSR (made)

Date

1973 (made)

Artist/maker

Braz, A. (artist)
Kondratieva, Z. (editors)
Kuleshov, M. (editors)

Materials and Techniques

colour offset lithography

Marks and inscriptions

Peace to the World
translated from the Russian
(upper half of the poster)

The uniting of the all peace-loving forces of the humankind is the demand of the epoch. L. Brezhnev
(lower left corner)

A.Braz - artist
(lower left margin)

Publishing House “Izobrazitel’noye Iskusstvo”, Moscow, 1973
(centre, lower margin)

Z. Kondratieva – editor, M.Kuleshov - technical editor; Tirage – 35,000, Price – 10 kopeek, Typography number 5, Malo-Moskovskaya Street, 21, Moscow.
(lower right margin)

Dimensions

Height: 69.5 cm, Width: 102 cm

Descriptive line

"Peace to the World!" Soviet poster promoting peace by A. Braz, and Z. Kondratieva, with an image of Leonid Brezhnev. USSR, 1973.

Materials

Paper; Ink

Subjects depicted

Peace; Communism; Ideology; Militarism

Categories

Prints; Propaganda; Posters

Collection

Prints, Drawings & Paintings Collection

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