Not currently on display at the V&A

Jamie Reid archive

Proof
1979 (designed)
Artist/Maker
Place of origin

This is a proof for the soundtrack record cover of the film The Great Rock 'n' Roll Swindle. It includes stills from the film, and was Reid's favourite design of his for the Sex Pistols. The soundtrack itself was released a year before the film, and hence many of these images were seen for the first time on its release. It also features stills from sequences that were later removed from the film, including images from an animated Sid Vicious segment.

Jamie Reid's cut-and-paste aesthetic developed from his interest in radical politics. His artistic style developed while at art college in Croydon, where he was influenced by the ideas of the avant-garde political group, the Situationist International. The political slant to his art was aroused by the May 1968 Paris student riots, which inspired fraternal protests organised by Reid at the Croydon College of Art. These were directed with fellow student Malcolm McLaren, who would later become the manager of the Sex Pistols.


Object details

Category
Object type
TitleJamie Reid archive (named collection)
Materials and techniques
Photography, collage, and offset lithography on card
Brief description
Proof for 'The Great Rock 'n' Roll Swindle' gatefold record cover
Physical description
Proof of sleeve for gatefold album cover, The Great Rock 'n' Roll Swindle. Colour print on card, with front and back cover images on one half, and inside cover images the opposite way round on the other. The inside half features collage of photos from the film of the same name; the front cover features a shot from the film of large polystyrene letters making the title, with punk/actress Helen Wallington-Lloyd lying in the middle; back cover is a photograph of a dead deer with an arrow in its neck, with the words 'Who Killed Bambi' above it in red writing, written in the same style as Walt Disney's signiature.
Dimensions
  • Height: 66.4cm
  • Width: 66.2cm
Subjects depicted
Literary referenceBambi by Felix Salten, and animated film by Walt Disney
Summary
This is a proof for the soundtrack record cover of the film The Great Rock 'n' Roll Swindle. It includes stills from the film, and was Reid's favourite design of his for the Sex Pistols. The soundtrack itself was released a year before the film, and hence many of these images were seen for the first time on its release. It also features stills from sequences that were later removed from the film, including images from an animated Sid Vicious segment.

Jamie Reid's cut-and-paste aesthetic developed from his interest in radical politics. His artistic style developed while at art college in Croydon, where he was influenced by the ideas of the avant-garde political group, the Situationist International. The political slant to his art was aroused by the May 1968 Paris student riots, which inspired fraternal protests organised by Reid at the Croydon College of Art. These were directed with fellow student Malcolm McLaren, who would later become the manager of the Sex Pistols.
Collection
Accession number
S.784-1990

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Record createdJuly 17, 2009
Record URL
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