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Brochure - Breuer Metallmöbel
  • Breuer Metallmöbel
    Bayer, Herbert, born 1900 - died 1985
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Breuer Metallmöbel

  • Object:

    Brochure

  • Place of origin:

    Germany (published)

  • Date:

    ca. 1927 (published)

  • Artist/Maker:

    Bayer, Herbert, born 1900 - died 1985 (designer)

  • Materials and Techniques:

    Half-tone and letterpress on paper

  • Museum number:

    E.1483-1984

  • Gallery location:

    20th Century, Room 74, case CA8, box 7

This was the first catalogue published by Standard-Möbel, the firm founded in 1927 by Marcel Breuer and his Hungarian compatriot Kalman Lengyel to manufacture Breuer's recent tubular-steel furniture designs. The product line included a modest number of items: theatre seating, the Club Chair, a folding club chair, two versions of an armless chair, a swivel desk chair and a stool.

The catalogue was designed by Breuer's close friend Bayer and printed at the Bauhaus. The photograph of a female figure sitting in the chair is a type used in numerous Bauhaus photographs of the period. Bayer's transformation of the photograph into a negative image gives the catalogue the feel of an X-ray, precisely the objective, rational, scientific association that Modernist designers sought. The text (in sans-serif type) points out the many flexible and resilient, and hence soft and supportive, textile elements of the club chair depicted.

Standard-Möbel must have been a very small company, which made furniture by hand in small batches rather than manufacturing in any quantity. It may have ORIGINALLY consisted only of Breuer, Lengyel (as business manager and occasional designer) and one craftsman. It was not a commercial success. Breuer sold his stake in Standard to Lengyel after barely more than a year, and in April 1929 the firm was sold to the Thonet company.

Physical description

Brochure with a black and white image of a person sitting on a chair. One folded sheet.

Place of Origin

Germany (published)

Date

ca. 1927 (published)

Artist/maker

Bayer, Herbert, born 1900 - died 1985 (designer)

Materials and Techniques

Half-tone and letterpress on paper

Dimensions

Height: 16 cm, Width: 20 cm

Descriptive line

'Breuer Metallmöbel', leaflet designed by Herbert Bayer. Printed by the Bauhaus Press. Half-tone and letterpress on paper, German, ca. 1927

Bibliographic References (Citation, Note/Abstract, NAL no)

Bergdoll, Barry and Leah Dickerman, Bauhaus 1919-1933: Workshops for Modernity, New York: Museum of Modern Art, 2017.
Bauhaus. Art as life London, Barbican: 2012 ISBN: 978-3-86335-163-2
p. 235
Modernism: Designing a new world

Production Note

Printed by the Bauhaus Press

Subjects depicted

Chairs; Tubular steel

Categories

Printed pages & sheets; Furniture

Collection

Prints, Drawings & Paintings Collection

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