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Poster - Victory of the 5 Year Plan - A blow to Capitalism
  • Victory of the 5 Year Plan - A blow to Capitalism
    Tzivchinskiy, N.V.
  • Enlarge image

Victory of the 5 Year Plan - A blow to Capitalism

  • Object:

    Poster

  • Place of origin:

    Moscow (made)

  • Date:

    1931 (made)

  • Artist/Maker:

    Tzivchinskiy, N.V. (artist)
    Baranov, A. (editor)
    TARASOV (editor)
    Isogiz (publisher)

  • Materials and Techniques:

    Colour lithography

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.49-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case MB3G, shelf DR20

This Russian poster from 1931 shows two capitalist businessmen being crushed under a giant number five. Upon becoming leader in 1928, Stalin set out to reform the Russian economy through a series of Five Year Plans. Peasants were encouraged to leave the land and work in new factories to help advance the industrialisation of Russia and enable her to compeat with other industrailised nations such as the United States, Great Britain and France. Posters like this one demonstrated to the Russian population how industrial expansion would enable Russia to triumph over capitalist nations.

Physical description

Soviet propaganda poster dominated by a red number five, symbolic of the Five Year Plan.

Place of Origin

Moscow (made)

Date

1931 (made)

Artist/maker

Tzivchinskiy, N.V. (artist)
Baranov, A. (editor)
TARASOV (editor)
Isogiz (publisher)

Materials and Techniques

Colour lithography

Marks and inscriptions

победа пятилетки удар по капитализму
The Victory of the Five Year Plan
translated from the Russian - centre, top of figure "5"

is a strike!
bottom of figure "5"

against capitalism
lower margin

Kolhoz/ Sovhoz/ MTS [collective farming, communal farming, Mechanisation Tractor Station]
left margin

Kuznetskostroy/ Magnetostroy/ Dueprostroy [names of the largest and most reknowned Soviet constructions]
right margin

Leningradskiy Oblastlit N 17285/ Tirage: 20,000 / Isogiz N 1956/ P30/ Editor: Tarasov/ Ogiz/ Isogiz, Moscow 1931 Leningrad/ Original created by artist Tzivchinskiy, N.B./ Lenprompechat'oynz, Lithography "Hromolit" Leningrad, Demidov Street
lower margin

N.V. Tzivchinskiy
artist's signature - found below the word "Capitalism"

Dimensions

Height: 104.5 cm, Width: 71.1 cm

Descriptive line

Poster, 'Victory of the 5 Year Plan - A blow to Capitalism' by N.V. Tzivchinskiy, Russia, 1931

Labels and date

This Russian poster shows two capitalist businessmen being crushed under a giant number five. Upon becoming leader in 1928, Stalin set out to reform the Russian economy through a series of Five Year Plans. Peasants were encouraged to leave the land and work in new factories. Posters like this one demonstrated how industrial expansion would enable Russia to triumph over capitalist nations.

A World to Win: Posters of Protest and Revolution, V&A, Galleries 88a and 90, (1 May-2 Nov 2014) [01/05/2014-02/11/2014]

Production Note

Attribution note: Tirage 20,000

Materials

Paper; Ink

Subjects depicted

Capitalism; Propaganda; Communism; Strike; Numbers; Fists

Categories

Prints; Propaganda; Politics; Posters

Production Type

Mass produced

Collection

Prints, Drawings & Paintings Collection

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