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  • Place of origin:

    Burslem (made)

  • Date:

    ca. 1908 (made)

  • Artist/Maker:

    Moorcroft, William, born 1872 - died 1945 (designer)
    James Macintyre & Co. (Ltd.) (maker)

  • Materials and Techniques:

    Earthenware, hand-decorated

  • Credit Line:

    Given by Liberty & Co.

  • Museum number:


  • Gallery location:

    British Galleries, Room 125, Edwin and Susan Davies Gallery, case 1

Object Type
This vase, although functional, was made mainly for show. The decoration of rosebuds in a restrained 'art' style was made to appeal to the widest possible, yet fashion-conscious, home-owning market. Moorcroft's ceramics were sold through the London company Liberty & Co., which was a byword for artistically conscious design. Liberty's were responsible for the choice of several Moorcroft pattern names, including this one. The Bara pattern was claimed to be exclusive to Liberty's, although it was sold abroad by other retailers. Introduced in 1908, it was in production at MacIntyre's until 1913.

William Moorcroft (1872-1945) trained at the Burslem School of Art and won a scholarship to the National Art Training School at South Kensington. As a student he studied ancient and modern pottery and porcelain at the British and South Kensington Museums. He joined James MacIntyre & Co. as a designer in 1897. This gave him his first experience of raised slip decoration,a technique that became a lifelong speciality. He opened his own pottery at Cobridge in 1913. Many of Moorcroft's designs became synonymous with Liberty & Co., and the close connection with Liberty's stood him in good stead commercially throughout his career. After his death, his son Walter took over the family business, continuing many of William's designs.

Physical description

This stoneware vase is decorated with small pink roses and blue roses and forget-me-nots in swags, circles and clusters on a cream coloured ground.

Place of Origin

Burslem (made)


ca. 1908 (made)


Moorcroft, William, born 1872 - died 1945 (designer)
James Macintyre & Co. (Ltd.) (maker)

Materials and Techniques

Earthenware, hand-decorated


Height: 32.2 cm, Diameter: 15.5 cm maximum, Diameter: 11.9 cm base

Object history note

Retailed through Liberty & Co.
Designed by William Moorcroft (born in Burslem, Stoke-on-Trent, Staffordshire, 1872, died in Cobridge, Staffordshire, 1945) and made by James Macintyre & Co. at Washington Works, Burslem, Staffordshire.

Exhibited at 'British Design at Home' in Japan.

Descriptive line

Barum-ware vase, designer William Moorcroft, retailed Liberty & Co., ca. 1907

Labels and date

British Galleries:

Liberty & Co. commissioned 'artistic' goods in popular styles to sell exclusively in their London department store. Their fine craftsmanship and decorative effects would have appealed to customers seeking an 'artistic' style. The Staffordshire art potter, William Moorcroft, supplied exclusive ranges to Liberty from 1897 to 1913. [27/03/2003]
Vase ''Bara' ware'
Designed by William Moorcroft, made by James Macintyre & Co., Washington Works, Burslem, Stoke-on-Trent, Staffordshire, England, retailer Liberty & Co, about 1907
Marks: 'W Moorcroft', painted, 'Made for Liberty', printed, 'P', impressed
Stoneware with slip tube-lined decoration

Circ.46-1976 Given by Liberty & Co. Ltd. [23/05/2008]

Subjects depicted

Rose (flower)


ELISE; Ceramics; Vases; British Galleries


Ceramics Collection

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