Image of Gallery in South Kensington
On display at V&A South Kensington
Design 1900 to Now, Room 74

Wie Wohnen? Die Wohnung. Werkbund Ausstellung

Poster
1927 (made)
Artist/Maker
Place of origin

This poster was designed to advertise the exhibition Die Wohnung (The Dwelling), held in Stuttgart from July to September 1927. The exhibition was an important moment in the development of Modernist architecture, with architects such as Walter Gropius, Mies van der Rohe and Le Corbusier taking part. The exhibition played a role in introducing Modernist architecture to a wide audience, attracting large numbers of international visitors.

The visual language of the poster makes the message of the exhibition very clear; the rejection of the old, highly decorative interior style is signified by a red cross. The viewer is left in no doubt about the bold, Modernist agenda of the exhibition.


Object details

Categories
Object type
TitleWie Wohnen? Die Wohnung. Werkbund Ausstellung (assigned by artist)
Materials and techniques
Lithograph on paper
Brief description
Poster by Willi Baumeister for an exhibition organized by the Deutscher Werkbund at the Weissenhofsiedlung, Stuttgart. Germany, 1927.
Physical description
Poster
Dimensions
  • Height: 1140mm
  • Width: 810mm
Style
Marks and inscriptions
'Wie wohnen? Die Wohnung Werkbund Ausstellung Juli-Sept 1927 Stuttgart'
Gallery label
A groundbreaking movement In a clean break with heavily decorated styles of the past, Modernist designers turned to simple materials like bentwood and tubular steel. In Germany, a number of housing exhibitions and publications sought to bring this visionary movement to a new, wide audience. The robust, black bentwood chair and metal table lamp were included in the Frankfurt Register, a publication issued by the Frankfurt city council to promote this new, more affordable form of design. Exhibition poster rejecting decorative interiors ‘Wie Wohnen? Die Wohnung’ (How should we live? The Dwelling), 1927 Designed by Willi Baumeister Issued by the Deutscher Werkbund, Germany Lithograph on paper Purchased through the Julie and Robert Breckman Print Fund Museum no. E.266-2005 Black bentwood chair Model B403, 1927 Designed by Ferdinand Kramer Manufactured by Thonet, Germany Steam-bent beech frame and plywood back rest and seat, stained black Museum no. W.3-2005 Adjustable table lamp Dell-Lampe Type K, about 1929 Designed by Christian Dell Manufactured by Zimmermann GmbH, Germany Steel, nickelled brass and ebonite Museum no. M.27-1992 The object sits in the 'Housing and Leaving' section of the Design 1900-Now gallery opened in June 2021. (2021)
Credit line
Purchased through the Julie and Robert Breckman Print Fund
Subjects depicted
Summary
This poster was designed to advertise the exhibition Die Wohnung (The Dwelling), held in Stuttgart from July to September 1927. The exhibition was an important moment in the development of Modernist architecture, with architects such as Walter Gropius, Mies van der Rohe and Le Corbusier taking part. The exhibition played a role in introducing Modernist architecture to a wide audience, attracting large numbers of international visitors.

The visual language of the poster makes the message of the exhibition very clear; the rejection of the old, highly decorative interior style is signified by a red cross. The viewer is left in no doubt about the bold, Modernist agenda of the exhibition.
Bibliographic reference
A.C. La Revista Del G.A.T.E.P.A.C. 1931-1937 Madrid: Museo Nacional Centro de Arte Reina Sofia, 2008. ISBN 978-84-8026-361-0.
Collection
Accession number
E.266-2005

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Record createdApril 18, 2005
Record URL
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