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"Brimham Rock, Yorkshire"

Poster
1938 (made)
Artist/Maker
Place of origin

Shell Oil launched one of its most successful ad campaigns, "Visit Britain", during the 1930s. This poster is from that series. The goal of these advertisements was to promote driving as a leisure pursuit which allowed drivers to sightsee around the British Isles while enjoying a drive - and by extension, filling their gas tanks with Shell brand petrol. Graham Sutherland's abstracted interpretation of Brimham Rock in Yorkshire is similar in style to surrealist landscapes of the period.


Object details

Categories
Object type
Title"Brimham Rock, Yorkshire"
Materials and techniques
colour lithograph
Brief description
Shell poster by Graham Sutherland. UK, 1938.
Physical description
Shell poster by Graham Sutherland. UK, 1938.
Dimensions
  • Height: 76cm
  • Width: 114cm
Marks and inscriptions
"To visit Britain's landmarks you can surf the shell".
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Place depicted
Summary
Shell Oil launched one of its most successful ad campaigns, "Visit Britain", during the 1930s. This poster is from that series. The goal of these advertisements was to promote driving as a leisure pursuit which allowed drivers to sightsee around the British Isles while enjoying a drive - and by extension, filling their gas tanks with Shell brand petrol. Graham Sutherland's abstracted interpretation of Brimham Rock in Yorkshire is similar in style to surrealist landscapes of the period.
Other number
LS.2284 - Leslie Schreyer Loan Number
Collection
Accession number
E.1648-2004

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Record createdApril 14, 2005
Record URL
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