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"Das werden wir uns merken!!" [We will remember that!!]

  • Object:


  • Place of origin:

    Germany (made)

  • Date:

    1940 (made)

  • Artist/Maker:


  • Materials and Techniques:


  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case MM, shelf 8

The subject of this German World War II poster is vengeance. This poster was issued to rally the German public in reprisals against the British and American forces. The text references British government minister Duff Cooper, who is quoted as seeking to kill the German people. It also sarcastically refers to so-called "courageous" British troops who retreated from battle. German propaganda's aim was to unify all Germans against perceived threats from enemies who are here described as "cowardly," "malicious" and "bloodthirsty." This is particularly effective by adding details which appeal to emotion such as air attacks on "defenceless" German children and civilians. The tragic irony in propaganda such as this is that Axis forces - here threatened by speeches about German annihilation - committed these same atrocities during the Holocaust.

Physical description


Place of Origin

Germany (made)


1940 (made)



Materials and Techniques


Marks and inscriptions

We will remember that!!/ Duff Cooper, the notorious war rabble-rouser, who has - as we all know - earned himself a nice bit of money with his agitational speeches in front of American Jews, has recently declared:
"I hope that this time we will not make the mistake of differentiating between the German people and their leaders. We have to annihilate the Germans and kill a necessary number of them. We cannot kill enough of them, in order to win."
We will remember that well. Mainly we will not forget the cowardly and malicious attacks of the British pilots on the defenceless children and civilians, which Minister Cooper was probably referring to in his bloodthirsty speech.
Because in view of the courageous British retreats in Norway and France, Minister Cooper will hardly reach his goal in an honest fight on the battle field. Anyway we will not forget anything when finally settling the score!
translated from the German

Duff Cooper, the rabble-rousing apprentice of Churchill
translated from the German, picture caption


Height: 84 cm, Width: 119.7 cm

Descriptive line

"Das werden wir uns merken!!" Germany. 1940.


Paper; Ink; Printing ink



Subjects depicted

Agitprop; Anti-semitism; Violence; War; Ideology; Propaganda; Racism; Discrimination; National socialism


Prints; Propaganda; Posters


Prints, Drawings & Paintings Collection

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