"Watch that prop... what prop?"

Poster
1943 (made)
Image of Gallery in South Kensington
On display at V&A South Kensington
Prints & Drawings Study Room, level C
Artist/Maker
Place Of Origin

This World War II era propaganda poster issued by the Ministry of Aircraft Production relied on a playful image to convey a serious message - carelessness on the aircraft production line could lead to serious injury or death. The poster also trades on the public's familiarity with the Ministry of Information's "Carless Talk Costs Lives" campaign, which promoted prudence and secrecy, by adapting its strap line to read "Careless Walk Costs Lives," placing emphasis this time on bodily precautions.


object details
Categories
Object Type
Materials and Techniques
colour lithograph in blue and gold
Brief Description
World War II propaganda poster promoting safety in the workplace - especially around aircraft. UK, 1943.
Physical Description
Cartoon illustration of a man beheaded by an aviation propeller.
Dimensions
  • Height: 38.2cm
  • Width: 27.8cm
Marks and Inscriptions
  • WATCH THAT PROP... what prop?
  • Careless Walk Costs Lives (caption across lower margin)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Place Depicted
Summary
This World War II era propaganda poster issued by the Ministry of Aircraft Production relied on a playful image to convey a serious message - carelessness on the aircraft production line could lead to serious injury or death. The poster also trades on the public's familiarity with the Ministry of Information's "Carless Talk Costs Lives" campaign, which promoted prudence and secrecy, by adapting its strap line to read "Careless Walk Costs Lives," placing emphasis this time on bodily precautions.
Other Number
LS.1914 - Leslie Schreyer Loan Number
Collection
Accession Number
E.1549-2004

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record createdFebruary 21, 2005
Record URL