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Poster

1967 (made)
Artist/Maker
Place of origin

Psychedelic poster advertising a gig for the band Big Brother and The Holding Company, featuring an image of a hotel desk clerk wearing a key around his neck. Behind him are pigeon holes in which stand letters and hang keys. Printed in pink, green and orange. The band's name is printed in the upper left corner of the design, 'Big Brother & the Holding Co.'. Below the main image are the venue details, 'Jan 31 Tues Sun Feb 5, Matrix 3138 Fillmore, 5670118, San Francisco, Near Lombard. Minors Welcome'. All lettering is highly stylised.


Object details

Categories
Object type
Materials and techniques
Colour offset lithograph
Brief description
'Big Brother & the Holding Co.; Desk Clerk with Key' psychedelic poster by Victor Moscoso, USA, 1967
Physical description
Psychedelic poster advertising a gig for the band Big Brother and The Holding Company, featuring an image of a hotel desk clerk wearing a key around his neck. Behind him are pigeon holes in which stand letters and hang keys. Printed in pink, green and orange. The band's name is printed in the upper left corner of the design, 'Big Brother & the Holding Co.'. Below the main image are the venue details, 'Jan 31 Tues Sun Feb 5, Matrix 3138 Fillmore, 5670118, San Francisco, Near Lombard. Minors Welcome'. All lettering is highly stylised.
Dimensions
  • Height: 51.1cm
  • Width: 35.7cm
Marks and inscriptions
  • 'BIG / BROTHER / & THE / HOLDING / CO.' (Upper left-hand corner, incorporated into the design, orange stylised lettering)
  • 'JAN 31 TUES / SUN FEB 5 / MATRIX / 3138 FILLMORE / 5670118 / MINORS WELCOME / SAN FRANCISCO / NEAR LOMBARD' (Below the main image, printed in three columns of 2, 3, and 3 rows, fluorescent pink stylised lettering on an orange ground.)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Object history
The second Big Brother poster at the Matrix by Moscoso. Subtitled "Desk Clerk with Key".
Subjects depicted
Other number
LS.818 - Leslie Schreyer Loan Number
Collection
Accession number
E.432-2004

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Record createdFebruary 2, 2005
Record URL
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