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Poster

  • Place of origin:

    United States (made)

  • Date:

    1967 (made)

  • Artist/Maker:

    Moscoso, Victor, born 1936 (designer)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.432-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR16

Physical description

Psychedelic poster advertising a gig for the band Big Brother and The Holding Company, featuring an image of a hotel desk clerk wearing a key around his neck. Behind him are pigeon holes in which stand letters and hang keys. Printed in pink, green and orange. The band's name is printed in the upper left corner of the design, 'Big Brother & the Holding Co.'. Below the main image are the venue details, 'Jan 31 Tues Sun Feb 5, Matrix 3138 Fillmore, 5670118, San Francisco, Near Lombard. Minors Welcome'. All lettering is highly stylised.

Place of Origin

United States (made)

Date

1967 (made)

Artist/maker

Moscoso, Victor, born 1936 (designer)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

'BIG / BROTHER / & THE / HOLDING / CO.'
Upper left-hand corner, incorporated into the design, orange stylised lettering

'JAN 31 TUES / SUN FEB 5 / MATRIX / 3138 FILLMORE / 5670118 / MINORS WELCOME / SAN FRANCISCO / NEAR LOMBARD'
Below the main image, printed in three columns of 2, 3, and 3 rows, fluorescent pink stylised lettering on an orange ground.

Dimensions

Height: 51.1 cm, Width: 35.7 cm

Object history note

The second Big Brother poster at the Matrix by Moscoso. Subtitled "Desk Clerk with Key".

Descriptive line

'Big Brother & the Holding Co.; Desk Clerk with Key' psychedelic poster by Victor Moscoso, USA, 1967

Materials

Paper; Ink

Subjects depicted

Keys; Psychedelic art; Music; Clerks; Pince-nez

Categories

Prints; Entertainment & Leisure; Posters

Collection

Prints, Drawings & Paintings Collection

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