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  • Place of origin:

    United States (made)

  • Date:

    1966 (made)

  • Artist/Maker:

    Kelley, Alton (designers)
    Mouse, Stanley (designers)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, room 514, case TOPIC, shelf 11

The Family Dog was the name used by the west coast concert promoters managed by Chet Helms. Concerts were initially staged at The Fillmore Auditorium, alternating weekends with Bill Graham. In April 1966, Helms moved the Family Dog to a new venue, the Avalon Ballroom, an old dancehall situated at the corner of Sutter and Van Ness. The Family Dog promoted acts such as Big Brother and the Holding Company, Moby Grape, Grateful Dead, Jefferson Airplane, and Bo Diddley.

Helms was the founder and manager of Big Brother and the Holding Company and recruited Janis Joplin as its lead singer. This poster, by Mouse Studios, was one of the first to headline the band. The ‘Zig-Zag’ man was appropriated from the logo of the brand of cigarette papers, and was among the first rock posters to be replicated or ‘bootlegged’. At the bottom of the poster is the passage ‘What you don’t know about copying and duplication won’t hurt you’, but clearly plagiarism did hurt Helms. The pirating of his poster so irritated Helms that he produced a "Genuine Counterfeit" stamp to be added (by club staff) to as many of the imitation posters as could be found, in an attempt to prevent others from further imitation of an already borrowed image.

Physical description

Poster advertising concert. White background with blue image of a bearded man smoking. Text in gold describing bands, dates and vanue.

Place of Origin

United States (made)


1966 (made)


Kelley, Alton (designers)
Mouse, Stanley (designers)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

Family Dog Presents / Zig-Zag / June 24 / June 25 / Big Brother & the Holding Company / Quicksilver Messenger Service / San Francisco / 9pm / Avalon ballroom / sutter at van ness / lights by Billham
Text of poster.

14(3) ©Family Dog ‘66

“What you don’t know about copying and duplicating won’t hurt you.”/

TICKET OUTLETS: San Francisco – The Psychedelic Shop; City Lights Book Store; Bally Shoes; Music 5, 5th and Market; Cedar Ally Coffee House. Berkeley – Cal Records, 2350 Telegraph; Record City, 234 Telegraph.


Height: 50.7 cm, Width: 35.3 cm

Descriptive line

"Zig-Zag" psychedelic poster No 14(3) designed by Mouse Studios (Stanely "Mouse" Miller and Alton Kelley). USA, 1966.

Bibliographic References (Citation, Note/Abstract, NAL no)

Christoph Grunberg, ed. Summer of Love: Art of the Psychedelic Era London: Tate, 2005. 239 p. : ill. (some col.) ISBN: 1854375954.


Paper; Ink

Subjects depicted

Psychedelic art; Music; Performances


Prints; Posters


Prints, Drawings & Paintings Collection

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