Image of Gallery in South Kensington
Request to view at the Prints & Drawings Study Room, level C , Case 3G, Shelf DR3

Properly Packed Parcels Please

Poster
ca. 1968 (made)
Artist/Maker
Place of origin

This poster is one in a series from the long-running advertising campaign commissioned by the General Post Office (GPO) in Britain. The straightforward message encourages people to pack their parcels with care to avoid loss or damage. The record player and the bold - even loud - swirls of colour emerging from it suggest that the GPO was keen to tap into the then-current imagery of the "swinging 'Sixties," with its vibrant youth culture and music scenes.


Object details

Categories
Object type
TitleProperly Packed Parcels Please (assigned by artist)
Materials and techniques
Colour lithograph
Brief description
"Properly Packed Parcels Please" GPO poster in psychedelic colours. UK, ca. 1968.
Physical description
A parcel (record player) bursting with psychedelic colours
Dimensions
  • Height: 73.5cm
  • Width: 92cm
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Place depicted
Summary
This poster is one in a series from the long-running advertising campaign commissioned by the General Post Office (GPO) in Britain. The straightforward message encourages people to pack their parcels with care to avoid loss or damage. The record player and the bold - even loud - swirls of colour emerging from it suggest that the GPO was keen to tap into the then-current imagery of the "swinging 'Sixties," with its vibrant youth culture and music scenes.
Other number
LS.1005 - Leslie Schreyer Loan Number
Collection
Accession number
E.106-2004

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdDecember 23, 2004
Record URL
Download as: JSON