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Poster - Properly Packed Parcels Please
  • Properly Packed Parcels Please
    General Post Office
  • Enlarge image

Properly Packed Parcels Please

  • Object:


  • Place of origin:

    UK (made)

  • Date:

    ca. 1968 (made)

  • Artist/Maker:

    General Post Office (issued by)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR3

This poster is one in a series from the long-running advertising campaign commissioned by the General Post Office (GPO) in Britain. The straightforward message encourages people to pack their parcels with care to avoid loss or damage. The record player and the bold - even loud - swirls of colour emerging from it suggest that the GPO was keen to tap into the then-current imagery of the "swinging 'Sixties," with its vibrant youth culture and music scenes.

Physical description

A parcel (record player) bursting with psychedelic colours

Place of Origin

UK (made)


ca. 1968 (made)


General Post Office (issued by)

Materials and Techniques

Colour lithograph


Height: 73.5 cm, Width: 92 cm

Descriptive line

"Properly Packed Parcels Please" GPO poster in psychedelic colours. UK, ca. 1968.


Paper; Ink

Subjects depicted

Letter-boxes; Post offices; Mail


Prints; Advertising; Posters


Prints, Drawings & Paintings Collection

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