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This is Maddox Country

Poster
ca. 1966 (made)
Artist/Maker
Place of origin

Lester Garfield Maddox (1915-2003) was an outspoken Southern segregationist who rose to prominence during the American Civil Rights Movement. Maddox was the owner of the Pickrick fried chicken restaurant in Atlanta, Georgia. The Pickrick was an establishment for whites only, something which Maddox continued to enforce even after the Civil Rights Act of 1964 outlawed such unjust behaviour. Small pick handles were sold as souvenirs at the Pickrick and came to symbolise local opposition to integration. Maddox was so steadfast in his racist convictions that he sold the restaurant rather than face the legal obligation to serve black customers.
Backed by the Ku Klux Klan, Maddox ran for the 1966 seat of Governor of Georgia on the Democratic ticket and won. Posters such as this, first issued around the time of his gubernatorial race, were displayed by supporters in shop fronts and the windows of residences.


Object details

Categories
Object type
TitleThis is Maddox Country
Materials and techniques
lithograph
Brief description
"This is Maddox Country" Text only landscape format poster printed in black ink on white. USA, ca. 1966.
Physical description
Text only poster printed in black ink on white card.
Dimensions
  • Height: 28.1cm
  • Width: 35.4cm
Marks and inscriptions
"THIS IS/ MADDOX/ COUNTRY" Best Wishes - Lester Maddox
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Production
Atlanta, Georgia
Subjects depicted
Place depicted
Summary
Lester Garfield Maddox (1915-2003) was an outspoken Southern segregationist who rose to prominence during the American Civil Rights Movement. Maddox was the owner of the Pickrick fried chicken restaurant in Atlanta, Georgia. The Pickrick was an establishment for whites only, something which Maddox continued to enforce even after the Civil Rights Act of 1964 outlawed such unjust behaviour. Small pick handles were sold as souvenirs at the Pickrick and came to symbolise local opposition to integration. Maddox was so steadfast in his racist convictions that he sold the restaurant rather than face the legal obligation to serve black customers.
Backed by the Ku Klux Klan, Maddox ran for the 1966 seat of Governor of Georgia on the Democratic ticket and won. Posters such as this, first issued around the time of his gubernatorial race, were displayed by supporters in shop fronts and the windows of residences.
Other number
LS.687 - Leslie Schreyer Loan Number
Collection
Accession number
E.1432-2004

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Record createdDecember 10, 2004
Record URL
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