Sun, Air and Water - Our Best Friends
Poster
1977 (made)
1977 (made)
| Artist/Maker | |
| Place of origin |
Under Soviet rule, special attention was paid to what was called the "new Soviet body." The physical ideal for men and women was to be healthy, wholesome and athletic. To achieve this goal, even work days in the labour yards began with morning exercises. This poster exploits the "feel-good factor" with bright colours, smiling faces and athletic equipment associated with fun and diversion. Even the sun is rendered in a playful way, referencing the kind, sweet faces of painted Russian dolls.
Object details
| Categories | |
| Object type | |
| Title | Sun, Air and Water - Our Best Friends (assigned by artist) |
| Materials and techniques | Colour offset lithograph |
| Brief description | "Sun, Air and Water - Our Best Friends" Soviet poster by V. Votren promoting health and athleticism. USSR, 1977. |
| Physical description | Colour offset lithograph poster depicting a healthy, fair-haired woma with an image of the sun as a Matryoschka (Russian doll). White background framed in orange, with sports equipment within the frame. |
| Dimensions |
|
| Marks and inscriptions | 1977 Moscow
Artist: V. Votren
35,000 copies
10 Kopeks |
| Credit line | Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko |
| Subjects depicted | |
| Places depicted | |
| Summary | Under Soviet rule, special attention was paid to what was called the "new Soviet body." The physical ideal for men and women was to be healthy, wholesome and athletic. To achieve this goal, even work days in the labour yards began with morning exercises. This poster exploits the "feel-good factor" with bright colours, smiling faces and athletic equipment associated with fun and diversion. Even the sun is rendered in a playful way, referencing the kind, sweet faces of painted Russian dolls. |
| Other number | LS.2638 - Leslie Schreyer Loan Number |
| Collection | |
| Accession number | E.1221-2004 |
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| Record created | November 16, 2004 |
| Record URL |
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