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Sun, Air and Water - Our Best Friends

  • Object:

    Poster

  • Place of origin:

    Moscow (made)
    USSR (made)

  • Date:

    1977 (made)

  • Artist/Maker:

    Votren, V. (designer)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.1221-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR13

Under Soviet rule, special attention was paid to what was called the "new Soviet body." The physical ideal for men and women was to be healthy, wholesome and athletic. To achieve this goal, even work days in the labour yards began with morning exercises. This poster exploits the "feel-good factor" with bright colours, smiling faces and athletic equipment associated with fun and diversion. Even the sun is rendered in a playful way, referencing the kind, sweet faces of painted Russian dolls.

Physical description

Healthy, blonde woman. Illustration in bright colours. Image of the sun as a Matryoschka (Russian doll). White background framed in orange, with sports equipment within the frame.

Place of Origin

Moscow (made)
USSR (made)

Date

1977 (made)

Artist/maker

Votren, V. (designer)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

1977 Moscow
Artist: V. Votren
35,000 copies
10 Kopeks

Dimensions

Height: 87.7 cm, Width: 56.8 cm

Descriptive line

"Sun, Air and Water - Our Best Friends" Soviet poster by V. Votren promoting health and athleticism. USSR, 1977.

Materials

Paper; Ink

Subjects depicted

Sun; Sport; Health; Propaganda

Categories

Prints; Propaganda; Posters

Collection

Prints, Drawings & Paintings Collection

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