Cathy McGowan is a broadcaster and journalist but is best known as a presenter of music show Ready Steady Go! from 1964 until 1966. McGowan was the same age as the programme's audience and spoke with teenage slang, making her audience empathize with her. She was a patron of Biba and her own popularity helped popularize the mini-skirt and shifts. Barbara Hulanicki, founder of Biba observed that "girls aped Cathy's long hair and eye-covering fringe and soon their little faces were growing heavy with stage make-up". McGowan also had her own range of fashion at British Home Stores, and a portable make-up kit was named 'Cathy's Survival Kit'. This cut-out sew-it-yourself cloth doll kit (which doubles as a tea-towel) was produced as a promotional item for a range of cosmetics by Morny, endorsed by McGowan. The designer, Clifford Richards, designed many Pop Art-style graphics, printed cardboard cut-out toys, and packaging for children in the 1960s including the Polypops and Slotizoo ranges.