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15 Years

Poster
ca. 1932 (made)
Artist/Maker
Place of origin

This poster is an excellent example of Soviet, so-called "red", propaganda. To commemorate 15 years of Soviet rule, this poster was produced. In the upper section, it boasts how Soviet productivity is steadily on the rise, while during the same period in America, the stock market crash led to the Great Depression. The timing of the Depression provided the perfect platform for showcasing capitalism's shortcomings. Many Americans were plunged into abject poverty at the time. Note the smiling faces of the healthy Soviet proletariat versus long queues of the American unemployed. The bleak American future is predicted by accompanying graphs and tables. Part of the text reads:
"Industry's aim is not to better the material level of the working class but to guarantee huge capitalist profit. / Gross National Income is not divided in the interests of the working class but in the interest of exploiters as a way to maximise profit."
Of course, this rhetoric does not mention that this same Soviet productivity surge was in no small part due to the brutal totalitarian regime under which a great many suffered. This poster would have been displayed in public places to capture the imaginations of impressionable youth who would seize on the contrasts between Soviet success and American hardship, though the quoted figures were completely fabricated.


Object details

Categories
Object type
Title15 Years (assigned by artist)
Materials and techniques
colour lithograph
Brief description
"15 Years" propaganda poster celebrating the achievements of Soviet Rule (in contrast to America's Great Depression). USSR, ca. 1932.
Physical description
Poster promoting the achievements of society under Soviet rule, divided in two halves: "Ours [Soviet]" and "Theirs [American Capitalist]" with photographic images, bar graphs and percentages.
Dimensions
  • Height: 87cm
  • Width: 59.1cm
Marks and inscriptions
  • What is Soviet economic growth? 1. Power of Capitalists was destroyed & converted to the power of the working classes (proletariat) 2. All means and tools of industry, land, factories, enterprises, etc. expropriated from capitalists and transferred to the ownership of proletarian and working class peasants. 3. The industries are based not on competition and profitability but on the basis of the planned & systematic increase of material and cultural levels of workers' lives.
  • What is capitalist production? 1. The power in the country lies with the capitalists. 2. Tools & means of production concentrated in the hands of exploiters.
  • SOVIET 4. Division of Gross National Income in 1930 USSR - 77,5% goes to workers & peasants 15,2% goes to the State 1,8% goes to the capitalist element (private enterprise) 1,5% goes to pensions and the like
  • THEIR SIDE Division of the Gross National Income Germany 45% capitalist profit, 55% working class in towns and villages USA 46% to capitalists 54% to workers, peasants England 55% to capitalists 45% workers, peasants
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Places depicted
Summary
This poster is an excellent example of Soviet, so-called "red", propaganda. To commemorate 15 years of Soviet rule, this poster was produced. In the upper section, it boasts how Soviet productivity is steadily on the rise, while during the same period in America, the stock market crash led to the Great Depression. The timing of the Depression provided the perfect platform for showcasing capitalism's shortcomings. Many Americans were plunged into abject poverty at the time. Note the smiling faces of the healthy Soviet proletariat versus long queues of the American unemployed. The bleak American future is predicted by accompanying graphs and tables. Part of the text reads:
"Industry's aim is not to better the material level of the working class but to guarantee huge capitalist profit. / Gross National Income is not divided in the interests of the working class but in the interest of exploiters as a way to maximise profit."
Of course, this rhetoric does not mention that this same Soviet productivity surge was in no small part due to the brutal totalitarian regime under which a great many suffered. This poster would have been displayed in public places to capture the imaginations of impressionable youth who would seize on the contrasts between Soviet success and American hardship, though the quoted figures were completely fabricated.
Other number
LS.2700 - Leslie Schreyer Loan Number
Collection
Accession number
E.1227-2004

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Record createdNovember 16, 2004
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