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The Air Must Be Clean

Poster
1976 (made)
Artist/Maker
Place of origin

This poster promotes the Soviet commitment to the enviroment. The emblem in the upper left corner reads "Protection of Nature - People's Duty!" As was the goal of most Soviet propaganda, this poster establishes a contrast between environmentally responsible business practices - here the Soviet factories are shown capped with air filters, symbolised by the diagonal red lines - and what was understood to be the irresponsible, profit-at-any-cost business practices of capitalist nations.


Object details

Categories
Object type
TitleThe Air Must Be Clean (assigned by artist)
Materials and techniques
Colour offset lithograph
Brief description
"The Air Must Be Clean" Soviet poster by S. Goloschapov. USSR, 1976.
Physical description
Autumn leaf-shaped sky above environmentally friendly factory.
Dimensions
  • Height: 87.7cm
  • Width: 57cm
Marks and inscriptions
  • Protection of Nature - People's Duty! ([black & white emblem, upper left])
  • Artist: S. Goloschapov Issue 60,000 Price 10 Kopeks Printing House Volzhskay Kommuna 1976 Moscow
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Place depicted
Summary
This poster promotes the Soviet commitment to the enviroment. The emblem in the upper left corner reads "Protection of Nature - People's Duty!" As was the goal of most Soviet propaganda, this poster establishes a contrast between environmentally responsible business practices - here the Soviet factories are shown capped with air filters, symbolised by the diagonal red lines - and what was understood to be the irresponsible, profit-at-any-cost business practices of capitalist nations.
Other number
LS.2620 - Leslie Schreyer Loan Number
Collection
Accession number
E.1209-2004

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Record createdNovember 16, 2004
Record URL
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