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The Air Must Be Clean

  • Object:


  • Place of origin:

    Moscow (made)
    USSR (made)

  • Date:

    1976 (made)

  • Artist/Maker:

    Goloschapov, S. (artist)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR13

This poster promotes the Soviet commitment to the enviroment. The emblem in the upper left corner reads "Protection of Nature - People's Duty!" As was the goal of most Soviet propaganda, this poster establishes a contrast between environmentally responsible business practices - here the Soviet factories are shown capped with air filters, symbolised by the diagonal red lines - and what was understood to be the irresponsible, profit-at-any-cost business practices of capitalist nations.

Physical description

Autumn leaf-shaped sky above environmentally friendly factory.

Place of Origin

Moscow (made)
USSR (made)


1976 (made)


Goloschapov, S. (artist)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

Protection of Nature - People's Duty!
[black & white emblem, upper left]

Artist: S. Goloschapov
Issue 60,000
Price 10 Kopeks
Printing House Volzhskay Kommuna
1976 Moscow


Height: 87.7 cm, Width: 57 cm

Descriptive line

"The Air Must Be Clean" Soviet poster by S. Goloschapov. USSR, 1976.


Paper; Ink

Subjects depicted

Factory; Environment; Pollution; Leaf; Sky; Propaganda; Air pollution


Prints; Propaganda; Posters


Prints, Drawings & Paintings Collection

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