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  • Object:


  • Place of origin:

    United Kingdom (made)

  • Date:

    ca. 1967 (made)

  • Artist/Maker:

    Clifford Richards, born 1934 (designer)
    Michael Stanfield Products (manufacturer)
    Austin Reed Ltd. (made for)

  • Materials and Techniques:

    Printed card

  • Credit Line:

    Purchased through the Julie and Robert Breckman Print Fund

  • Museum number:

    E.3708:1 to 9-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2E, shelf DR113 []

Graphic designer Clifford Richards designed some of the most memorable packaging and printed ephemera of the 1960s. Vibrant, witty and fun, they are an exuberant expression of the Pop Art decade.

Richards designed a number of slot-together animals called Slotizoo for Michael Stanfield Products, some of which are in the collection E.3704-2004, E.3705-2007 and E.3707-2004. One range of animals were wittly made as caricatures of famous politicians, in this case George Brown, who was a senior Labour cabinet minister at the time. He is caricatured as an owl, a reference to the 'brown owl' in the Brownies. The George Brown owl was the most popular of the range; other politicians in the set were, second most popular, British Prime Minster Harold Wilson (a lion), Conservative Party leader Edward Heath (a unicorn), the two referring to the legendary battle between the two animals over the crown of the jungle, American President Lyndon B. Johnson (an eagle, symbol of America, in the collection at E.3706-2004)) and French President Charles de Gaulle (a chicken, after the saying that the cock crows better on his own dunghill).

The politicians, called 'Slottiwhoswho', were exclusive to Austin Reed and, according to the Daily Express, sales exceeded demand; 6000 were originally ordered but the range had to be restocked.

Physical description

Unassembled slot-together-yourself owl, a caricature of Labour Cabinet Minister George Brown, with Union Jack print. With instructions on how to assemble.

Place of Origin

United Kingdom (made)


ca. 1967 (made)


Clifford Richards, born 1934 (designer)
Michael Stanfield Products (manufacturer)
Austin Reed Ltd. (made for)

Materials and Techniques

Printed card

Descriptive line

'Slottiwhoswho', slot-together-yourself toy owl designed by Clifford Richards

Bibliographic References (Citation, Note/Abstract, NAL no)

Products, interiors, events, ideas. Design. 1967, no. 228. pp.56.
Daily Express. 21 Dec. 1967. p. 9.
The Political Jungle, for Children only. Daily Mirror. 26 Oct. 1967, p. 15.


Card; Ink



Subjects depicted

Union Flag; Spectacles; Owls


Prints; Children & Childhood


Prints, Drawings & Paintings Collection

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