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In the blackout...

Poster
ca. 1942 (made)
Artist/Maker
Place of origin

Bruce Angrave was a member of the Society of Industrial Artists. He worked as an illustrator, designer and sculptor. His poster designs in particular were influenced by the geometric graphic styles of Tom Eckersley and Abram Games.
This poster is part of a series which Angrave designed for London Transport. The city continued to provide public transportation throughout the war, though this was made especially difficult during blackouts, when drivers could not use vehicle headlights. The blackout was designed to make it difficult for German bombers to find their targets in the dark. The campaign stressed passenger and pedestrian safety at these times, providing safety measures through a series of light-hearted, memorable rhymes.


Object details

Categories
Object type
TitleIn the blackout... (generic title)
Materials and techniques
Colour lithograph
Brief description
Safety propaganda poster by Bruce Angrave promoting visibility strategy in the dark. UK, ca. 1942.
Physical description
Pink bus with cartoon-like eyes and bus driver within both started by yellow torch light. Black silhouette of a man on the roadside. Purple background. Blue bus leaning towards man holding white paper, below. Blue background.
Dimensions
  • Height: 63.6cm
  • Width: 51cm
Marks and inscriptions
  • In the blackout (written in the graphic style of the London Transport logo)
  • A flashing torch is dangerous-/ wave something WHITE to flag a bus
  • Bruce Angrave (artist's signature)
  • 742.1682P. 1,250.
  • The Baynard Press
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Place depicted
Summary
Bruce Angrave was a member of the Society of Industrial Artists. He worked as an illustrator, designer and sculptor. His poster designs in particular were influenced by the geometric graphic styles of Tom Eckersley and Abram Games.
This poster is part of a series which Angrave designed for London Transport. The city continued to provide public transportation throughout the war, though this was made especially difficult during blackouts, when drivers could not use vehicle headlights. The blackout was designed to make it difficult for German bombers to find their targets in the dark. The campaign stressed passenger and pedestrian safety at these times, providing safety measures through a series of light-hearted, memorable rhymes.
Other number
LS.1823 - Leslie Schreyer Loan Number
Collection
Accession number
E.708-2004

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Record createdSeptember 30, 2004
Record URL
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