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In the blackout...

  • Object:

    Poster

  • Place of origin:

    United Kingdom (made)

  • Date:

    ca. 1942 (made)

  • Artist/Maker:

    Angrave, Bruce, born 1918 (artist)
    London Transport Board (issued by)
    Baynard Press (printers)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.708-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR28

Bruce Angrave was a member of the Society of Industrial Artists. He worked as an illustrator, designer and sculptor. His poster designs in particular were influenced by the geometric graphic styles of Tom Eckersley and Abram Games.
This poster is part of a series which Angrave designed for London Transport. The city continued to provide public transportation throughout the war, though this was made especially difficult during blackouts, when drivers could not use vehicle headlights. The blackout was designed to make it difficult for German bombers to find their targets in the dark. The campaign stressed passenger and pedestrian safety at these times, providing safety measures through a series of light-hearted, memorable rhymes.

Physical description

Pink bus with cartoon-like eyes and bus driver within both started by yellow torch light. Black silhouette of a man on the roadside. Purple background. Blue bus leaning towards man holding white paper, below. Blue background.

Place of Origin

United Kingdom (made)

Date

ca. 1942 (made)

Artist/maker

Angrave, Bruce, born 1918 (artist)
London Transport Board (issued by)
Baynard Press (printers)

Materials and Techniques

Colour lithograph

Marks and inscriptions

In the blackout
written in the graphic style of the London Transport logo

A flashing torch is dangerous-/ wave something WHITE to flag a bus

Bruce Angrave
artist's signature

742.1682P. 1,250.

The Baynard Press

Dimensions

Height: 63.6 cm, Width: 51 cm

Descriptive line

Safety propaganda poster by Bruce Angrave promoting visibility strategy in the dark. UK, ca. 1942.

Materials

Paper; Ink

Subjects depicted

Bus; War; Transport; Safety

Categories

Prints; Propaganda; Transport; Posters

Collection

Prints, Drawings & Paintings Collection

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