Or are you looking for Search the Archives?

Please complete the form to email this item.

Chairman Mao inspecting a Guangdong Village

  • Object:

    Poster

  • Place of origin:

    China (made)

  • Date:

    ca.1970 (made)

  • Artist/Maker:

    People's Publishing House (publishers)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.693-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR28

Through the upheaval of the Cultural Revolution (1966-1976) Mao Zedong aimed to reinvigorate Communism in China and eliminate traditional urban class differences. The smiling, productive Guangdong villagers are depicted in a flattering manner which elevates peasant workers to integral participants in Mao's new society. A 'saturation campaign' of visual propaganda was a primary vehicle for disseminating the new ideologies. Themes and form were rigidly prescribed and the idealised figures were often copied from source books.

Physical description

Chairman Mao walking along dirt road with fields and productive field workers on either side. Walking with but slightly behind the Chinese leader is a large gathering of the barefoot Guangdong villagers, some carrying farming tools, all smiling and robust. Mao wears a white button-front long sleeve shirt, grey trouser help up by a brown belt. He carries a woven hat in his right hand. A villager also carries a straw hat, inscribed '1958' in red. Text below.

Place of Origin

China (made)

Date

ca.1970 (made)

Artist/maker

People's Publishing House (publishers)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

86-582
turquoise on white, lower right

People's Publishing House

Printed in Beijing

[Chinese Text]
mauve on white

Dimensions

Height: 53.4 cm, Width: 77.4 cm

Descriptive line

Poster image of Chairman Mao with Guangdong villagers. Beijing, China n.d.

Bibliographic References (Citation, Note/Abstract, NAL no)

'Chinese Propaganda Posters: from Revolution to Modernization' by Stefan Landsberger. Amsterdam: The Pepin Press. 1995.
Chinese Propaganda Posters. Taschen. 2003.

Materials

Paper; Ink

Subjects depicted

Communism; Propaganda; Ideology; Politics

Categories

Prints; Propaganda; Posters

Collection

Prints, Drawings & Paintings Collection

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.