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London Can Double Its Winter Sunshine

Poster Design
1936 (made)
Artist/Maker
Kauffer, Edward McKnight (artist)
Place of origin
Great Britain (made)

'London Can Double Its Winter Sunshine. Use Gas and Coke, Fire Without Smoke'. Design for a small poster or show-card issued by the Gas Light & Coke Co.. The design is a montage of a photgraph of two boys looking into bright sunshine and shading their eyes, over a bright yellow background, grading down to grey then black representing winter smog. The Mrs.Therm figure of a firey sprite and text are below the image.

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Object details

Categories
Advertising
Designs
Drawings
Posters
Object type
Poster Design
TitleLondon Can Double Its Winter Sunshine (generic title)
Materials and techniques
Gouache and montage
Gouache
Montage
Drawing (Image-Making)
Brief description
'London Can Double Its Winter Sunshine ...' Design by Edward McKnight Kauffer for a small poster or show-card issued by the Gas, Light and Coke Company, Great Britain, 1936.
Physical description
'London Can Double Its Winter Sunshine. Use Gas and Coke, Fire Without Smoke'. Design for a small poster or show-card issued by the Gas Light & Coke Co.. The design is a montage of a photgraph of two boys looking into bright sunshine and shading their eyes, over a bright yellow background, grading down to grey then black representing winter smog. The Mrs.Therm figure of a firey sprite and text are below the image.
Dimensions
  • Height: 49.3cm
  • Width: 32.7cm
  • Height: 18.75in (Note: Taken from Departmental Circulation Register 1938)
  • Width: 12.375in (Note: Taken from Departmental Circulation Register 1938)
Measurements taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Marks and inscriptions
'E. McKnight Kauffer' (Signed)
Credit line
Given by the Gas, Light and Coke Company
Subjects depicted
Fuel Consumption
Boys
Sprite
Smog
Bibliographic references
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
  • The Poster King. E. McKnight Kauffer London: Estorick Collection of modern italian art, 2011.
Other number
22/E9 - V&A microfiche
Collection
Prints, Drawings & Paintings Collection
Accession number
CIRC.195-1938

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Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O1037247/london-can-double-its-winter-poster-design-kauffer-edward-mcknight/
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