Merchants Prefer Shell

1933 (designed), 1933 (issued)
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Image of Gallery in South Kensington
On display at V&A South Kensington
Prints & Drawings Study Room, level C
Place Of Origin

Colour lithograph poster advertising Shell. Signed and dated 'E. McKnight Kauffer '33' and numbered '396'.

object details
Object Type
Additional TitleYou Can Be Sure of Shell (series title)
Materials and Techniques
Colour lithograph
Brief Description
'Merchants Prefer Shell. You Can Be Sure Of Shell'. Colour lithograph poster designed by Edward McKnight Kauffer. Issued by Shell-Mex and B.P. Ltd., Great Britain, 1933.
Physical Description
Colour lithograph poster advertising Shell. Signed and dated 'E. McKnight Kauffer '33' and numbered '396'.
  • Height: 76.2cm
  • Width: 113.6cm
Marks and Inscriptions
  • 'E. McKnight Kauffer '33' (Signed and dated.)
  • '396' (Numbered.)
Associated Object
E.3282-1980 (Design)
Bibliographic References
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
  • Taken from Departmental Circulation Register 1971
Other Number
22/C4 - V&A microfiche
Accession Number

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record createdJune 30, 2009
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