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New Shell Lubricating Oil

Poster
1937 (published), 1937 (designed)
Artist/Maker
Shell Mex and B.P. Ltd. (publisher)
Kauffer, Edward McKnight (designer)
Place of origin
Great Britain (published)

Colour lithograph poster advertising Shell Lubricating Oil. The imagery features a pyramidal oil can that incorporates the symbol of the ‘Shell Man’ designed by Kauffer for the company.


Object details

Categories
Advertising
Prints
Posters
Anthropomorphism
Paintings
Images Online
Access_to_Images 2003
Object type
Poster
TitleNew Shell Lubricating Oil (generic title)
Materials and techniques
Colour lithograph
Colour Lithography
Brief description
'New Shell Lubricating Oils'. Colour lithograph poster designed by Edward McKnight Kauffer and issued by Shell Mex and B.P. Ltd., Great Britain, 1937.
Physical description
Colour lithograph poster advertising Shell Lubricating Oil. The imagery features a pyramidal oil can that incorporates the symbol of the ‘Shell Man’ designed by Kauffer for the company.
Dimensions
  • Sheet height: 75.9cm
  • Sheet width: 114.3cm
Measurements taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Marks and inscriptions
'E. McKnight Kauffer '37' (Signed and dated)
Credit line
Given by Mark Haworth-Booth
Object history
The design of the pyramidial oil can incorporates the symbol of the 'Shell Man', originally designed by Edward McKnight Kauffer for the company.
This is one of a series of lorry bills issued by Shell Mex and B.P. Ltd.
Subjects depicted
Anthropomorphism
Can
Bibliographic references
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
  • Taken from Departmental Circulation Register 1971
Other number
22/G7 - V&A microfiche
Collection
Prints, Drawings & Paintings Collection
Accession number
CIRC.576-1971

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Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O1034659/new-shell-lubricating-oil-poster-kauffer-edward-mcknight/
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