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Drawing

  • Place of origin:

    London (made)

  • Date:

    1990 (made)

  • Artist/Maker:

    Rufus Leonard Design Consultants (artist)

  • Materials and Techniques:

    offset lithographic print on paper

  • Credit Line:

    Given by the artist

  • Museum number:

    E.2139:2-1991

  • Gallery location:

    Prints & Drawings Study Room, level D, case LD, shelf 53

In 1990 Rufus Leonard Design Consultants designed a new corporate identity for the London Philharmonic Orchestra. Their brief was to produce a ‘mark’, a combination of symbol and lettering, for use on all the orchestra’s communication material. This sheet is taken from a booklet given to the client at the end of the project. The booklet included layout guidelines and details of recommended ink colours, papers and typefaces. This was to ensure that certain standards could be maintained after the design had been handed over to the client. Here the designers specify the typefaces that are appropriate for different kinds of text.

Physical description

Sheet showing how a new design for a logo for the London Philharmonic Orchestra should be implemented. Offset lithographic print on paper

Place of Origin

London (made)

Date

1990 (made)

Artist/maker

Rufus Leonard Design Consultants (artist)

Materials and Techniques

offset lithographic print on paper

Dimensions

Height: 29.7 cm, Width: 21.1 cm

Descriptive line

Printed sheet with sample typefaces and written guidelines for the production of communication material, designed for the London Philharmonic Orchestra by Rufus Leonard Design Consultants, 1990

Materials

Paper; Lithographic ink

Techniques

Offset lithography

Subjects depicted

Graphic Design; Corporate Image; Branding; Typeface

Categories

Designs; Advertising

Collection

Prints, Drawings & Paintings Collection

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