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Would you be more careful if it was you that got pregnant?
Brooking, Alan, born 1928 - Enlarge image
Would you be more careful if it was you that got pregnant?
- Object:
Poster
- Place of origin:
UK (made)
- Date:
1969 (made)
- Artist/Maker:
Brooking, Alan, born 1928 (photographer)
Atherton, Bill (art director)
Sinclair, Jeremy (copywriter)
Cramer Saatchi advertising agency (advertising agency) - Materials and Techniques:
Offset lithograph
- Credit Line:
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
- Museum number:
E.1704-2004
- Gallery location:
Prints & Drawings Study Room, level C, case 3G, shelf DR25
Many people found this poster shocking and even offensive when it first appeared. Contraception was a taboo subject for display in public spaces and the image itself subverts the model's masculinity. However, these shock tactics were effective in drawing men's attention to the issue of unwanted pregnancy. It is a famous example of the power of advertising, and the image has become part of popular British iconography, still referred to and reproduced.
