The South Coast Is The Sunny Coast

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Request to view at the Prints & Drawings Study Room, level C , Case Y, Shelf 68, Box 47

Artist/Maker	Southern Railway (issuer) Baynard Press (printers) Johnson, Andrew (artist)
Place of origin	Great Britain (issued)

'The South Coast Is The Sunny Coast'. Colour lithograph poster advertising the Southern Railway. The design shows two women; one standing wearing a one-piece swimming costume and cap, her arms raised; the other seated, wearing a pink and black bonnet, with a white towel draped in the foreground.

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read Selling the seaside – British holiday posters For over a century, we've flocked to the coast in search of sun, sand and sea – the essential ingredients for a summer holiday. Explore the pleasures and pastimes of the British seaside through these classic posters, charting the history of holidays at home.

Object details

Categories	Prints Advertising Transport Entertainment & Leisure Posters
Object type	Poster
Title	The South Coast Is The Sunny Coast
Materials and techniques	Colour lithography Paper Ink Colour Lithography
Brief description	'The South Coast Is The Sunny Coast'. Colour lithograph poster designed by Andrew Johnson and issued by the Southern Railway, Great Britain, 1933.
Physical description	'The South Coast Is The Sunny Coast'. Colour lithograph poster advertising the Southern Railway. The design shows two women; one standing wearing a one-piece swimming costume and cap, her arms raised; the other seated, wearing a pink and black bonnet, with a white towel draped in the foreground.
Dimensions	Height: 101.2cm Width: 124.6cm Sheet height: 1260mm Sheet width: 1007mm Taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Marks and inscriptions	Signed.
Subjects depicted	Summer Travel Holiday Girl Swimmer Swimsuit Towel
Bibliographic reference	Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other number	20/F3 - V&A microfiche
Collection	Prints, Drawings & Paintings Collection
Accession number	E.197-1935

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Record created	June 30, 2009
Record URL	https://collections.vam.ac.uk/item/O1023402/the-south-coast-is-the-poster-johnson-andrew/

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