Design
1920s (made)
| Artist/Maker | |
| Place of origin |
This design is from the packaging company Willetts & Sons, which was based in London from 1910 until the 1960s. The company made paper bags, card boxes, labels and tickets for a range of different clothes stores. Sometimes they employed artists to illustrate these items.
This example was drawn by a commercial artist at the little-known Roseland Studio in the 1920s. It shows a glamorous young woman wearing a fur-trimmed coat in the latest style, together with a cloche hat. Such an image was clearly designed to appeal to fashionable customers and to reflect well on the clothes store which used it.
The V&A holds over 40 similar designs from Willetts & Sons.
This example was drawn by a commercial artist at the little-known Roseland Studio in the 1920s. It shows a glamorous young woman wearing a fur-trimmed coat in the latest style, together with a cloche hat. Such an image was clearly designed to appeal to fashionable customers and to reflect well on the clothes store which used it.
The V&A holds over 40 similar designs from Willetts & Sons.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Pen and ink on paper |
| Brief description | A design by the Roseland Studio for the packaging firm of Willetts and Sons, London , showing a woman wearing a fur-trimmed coat, 1920s |
| Physical description | A drawing in pen and ink showing a woman wearing a knee-length coat with cuffs and collar in alternating light and dark bands of fur. The coat fastens on one side with a large button. The woman also wears a hat with a deep ribbon. There are instructions to the printers inscribed throughout. |
| Dimensions |
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| Marks and inscriptions |
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| Credit line | Presented by Mrs Pamela Joan Gordon in memory of her father, George Frederick Willetts (1893-1961) |
| Subjects depicted | |
| Summary | This design is from the packaging company Willetts & Sons, which was based in London from 1910 until the 1960s. The company made paper bags, card boxes, labels and tickets for a range of different clothes stores. Sometimes they employed artists to illustrate these items. This example was drawn by a commercial artist at the little-known Roseland Studio in the 1920s. It shows a glamorous young woman wearing a fur-trimmed coat in the latest style, together with a cloche hat. Such an image was clearly designed to appeal to fashionable customers and to reflect well on the clothes store which used it. The V&A holds over 40 similar designs from Willetts & Sons. |
| Collection | |
| Accession number | E.3232-2004 |
About this object record
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| Record created | July 15, 2004 |
| Record URL |
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