Design
1920s (made)
| Artist/Maker | |
| Place of origin |
This design is from the packaging company Willetts & Sons, which was based in London from 1910 until the 1960s. The company made paper bags, card boxes, labels and tickets for a range of different clothes stores. Sometimes they employed artists to illustrate these items.
This example was drawn by a commercial artist at the little-known Roseland Studio. It shows a pretty young woman wearing historic clothes and the choice of image is clearly aimed at customers with a taste for nostalgia.
The V&A holds over 40 similar designs from Willetts & Sons.
This example was drawn by a commercial artist at the little-known Roseland Studio. It shows a pretty young woman wearing historic clothes and the choice of image is clearly aimed at customers with a taste for nostalgia.
The V&A holds over 40 similar designs from Willetts & Sons.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Gouache and pencil on cardboard |
| Brief description | A design drawing by the Roseland Studio for the packaging firm of Willetts and Sons, London, showing a woman in historic costume, 1920s |
| Physical description | Painted design on Whatman board showing a young woman with ringlets in historic costume. She wears a green, brown and gold shawl with green tassells and a pink and red dress with white lace collar. Her hat is peach coloured with red roses and pink ribbon. The background of the design is black and the whole composition is arranged in a circular frame. |
| Dimensions |
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| Marks and inscriptions |
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| Credit line | Presented by Mrs Pamela Joan Gordon in memory of her father, George Frederick Willetts (1893-1961) |
| Subjects depicted | |
| Summary | This design is from the packaging company Willetts & Sons, which was based in London from 1910 until the 1960s. The company made paper bags, card boxes, labels and tickets for a range of different clothes stores. Sometimes they employed artists to illustrate these items. This example was drawn by a commercial artist at the little-known Roseland Studio. It shows a pretty young woman wearing historic clothes and the choice of image is clearly aimed at customers with a taste for nostalgia. The V&A holds over 40 similar designs from Willetts & Sons. |
| Associated object | E.3239-2004 (Version) |
| Collection | |
| Accession number | E.3209-2004 |
About this object record
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| Record created | July 15, 2004 |
| Record URL |
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