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Request to view at the Prints & Drawings Study Room, level C , Case 1B, Box LS3

Careless Talk Costs Lives

Poster
1940 (made)
Artist/Maker
Place of origin

Fougasse, whose real name was Kenneth Cyril Bird, believed that the viewer's own contribution to understanding the joke was the key to remembering and acting on the poster's message. He deliberately used bright colours and simple forms to attract attention, and then forced the viewer to engage with the image and enjoy the joke by coming close enough to see the detail and read the small lettering of the caption. His graphic wit used ordinary everyday situations to warn against the dangers of indiscretion in public places, particularly during unguarded intimate conversations.


Object details

Categories
Object type
Titles
  • Careless Talk Costs Lives (series title)
  • Be careful what you say and where you say it! (generic title)
Materials and techniques
Colour lithograph
Brief description
'Be careful what you say and where you say it!', Second World War cartoon poster warning against careless talk, designed by Fougasse, United Kingdom, 1940
Physical description
Cartoon illustration of two men, one dressed in yellow, the other in blue, leaning against a bar. In the background, the bottles on the bar's shelves all bear Hitler's caricatured likeness.
Marks and inscriptions
  • Be careful/ what you say/ + where you/ say it! (cursive writing printed in black on white)
  • CARELESS TALK/ COSTS LIVES (printed in black on white)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Place depicted
Summary
Fougasse, whose real name was Kenneth Cyril Bird, believed that the viewer's own contribution to understanding the joke was the key to remembering and acting on the poster's message. He deliberately used bright colours and simple forms to attract attention, and then forced the viewer to engage with the image and enjoy the joke by coming close enough to see the detail and read the small lettering of the caption. His graphic wit used ordinary everyday situations to warn against the dangers of indiscretion in public places, particularly during unguarded intimate conversations.
Associated object
E.2172-1946 (Duplicate)
Bibliographic reference
'The Power of the Poster' edited by Margaret Timmers. London: V&A publications. 1998. page 156.
Other number
LS.1944 - Leslie Schreyer Loan Number
Collection
Accession number
E.1559-2004

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Record createdJuly 5, 2004
Record URL
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