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Careless Talk Costs Lives; Be careful what you say and where you say it!

  • Object:

    Poster

  • Place of origin:

    United Kingdom (made)

  • Date:

    1940 (made)

  • Artist/Maker:

    Fougasse, born 1887 - died 1965 (artist)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.1559-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 1B, box LS3

  • Download image

Fougasse, whose real name was Kenneth Cyril Bird, believed that the viewer's own contribution to understanding the joke was the key to remembering and acting on the poster's message. He deliberately used bright colours and simple forms to attract attention, and then forced the viewer to engage with the image and enjoy the joke by coming close enough to see the detail and read the small lettering of the caption. His graphic wit used ordinary everyday situations to warn against the dangers of indiscretion in public places, particularly during unguarded intimate conversations.

Physical description

Cartoon illustration of two men, one dressed in yellow, the other in blue, leaning against a bar. In the background, the bottles on the bar's shelves all bear Hitler's caricatured likeness.

Place of Origin

United Kingdom (made)

Date

1940 (made)

Artist/maker

Fougasse, born 1887 - died 1965 (artist)

Materials and Techniques

Colour lithograph

Marks and inscriptions

Be careful/ what you say/ + where you/ say it!
CARELESS TALK/ COSTS LIVES

Descriptive line

'Be careful what you say and where you say it!', Second World War cartoon poster warning against careless talk, designed by Fougasse, United Kingdom, 1940

Bibliographic References (Citation, Note/Abstract, NAL no)

'The Power of the Poster' edited by Margaret Timmers. London: V&A publications. 1998. page 156.
plate 148

Exhibition History

Propaganda Posters from the Schreyer Collection (Henry Cole Wing, Level 3 05/12/2002-23/03/2003)
The Power of the Poster (Victoria and Albert Museum 01/01/1998-31/12/1998)

Materials

Paper; Ink

Techniques

Colour lithography

Subjects depicted

Men; Propaganda; United Kingdom; Hitler, Adolf; Espionage; Secrecy; Bar

Categories

Prints; Propaganda; Posters

Collection code

PDP

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Qr_O101248
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