Image of Gallery in South Kensington
Request to view at the Prints & Drawings Study Room, level C , Case 3G, Shelf DR7

I Gave A Man!

Poster
1942 (made)
Artist/Maker
Place of origin

In May 1942 the US Treasury initiated a War Bond Quota Campaign. It urged people to invest 10% of their wages in War Bonds to help finance the war. The photograph of the woman in this poster turns the message into a personal appeal, her expression summing up the spirit of sacrifice. The contrasting image of the happy children encapsulates what the war effort is about - protecting future generations. The poster also plays on the guilt of those who, for whatever reason, did not support or join the armed forces.


Object details

Categories
Object type
TitleI Gave A Man! (assigned by artist)
Materials and techniques
Photolithograph
Brief description
Second World War poster to promote the war bond quota, USA, 1942
Physical description
Black and white photographic image of a troubled woman holding a smiling baby, hugged by a little girl.
Dimensions
  • Height: 56cm
  • Width: 43cm
Marks and inscriptions
  • I Gave A Man! (printed in white on black)
  • Will you give at least 10% / of your pay in War Bonds? (printed in white on red (lower third of poster))
  • Sarra (printed in lower right corner of image)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Place depicted
Summary
In May 1942 the US Treasury initiated a War Bond Quota Campaign. It urged people to invest 10% of their wages in War Bonds to help finance the war. The photograph of the woman in this poster turns the message into a personal appeal, her expression summing up the spirit of sacrifice. The contrasting image of the happy children encapsulates what the war effort is about - protecting future generations. The poster also plays on the guilt of those who, for whatever reason, did not support or join the armed forces.
Other number
LS.519 - Leslie Schreyer Loan Number
Collection
Accession number
E.275-2004

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Record createdJuly 5, 2004
Record URL
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