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Label - Bottle of Becks Beer with label designed by Damien Hirst
  • Bottle of Becks Beer with label designed by Damien Hirst
    Damien Hirst, born 1965
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Bottle of Becks Beer with label designed by Damien Hirst

  • Object:

    Label

  • Place of origin:

    UK (made)

  • Date:

    1995 (designed)

  • Artist/Maker:

    Damien Hirst, born 1965 (artist)
    Becks (commissioned)

  • Materials and Techniques:

    Label: offset lithograph on paper

  • Credit Line:

    Given by Edwina Sassoon through the Friends of the V&A

  • Museum number:

    E.867-2003

  • Gallery location:

    National Art Library, room 76, case 14

  • Image in copyright

The beer-brewing company Beck's is well-established as a sponsor of contemporary art events. Since 1985 they have commemorated their major sponsorships and exhibition openings by inviting artists to create limited edition labels, in order to identify their brand image with the perceived attributes of contemporary art - cool, original, young, irreverent, controversial and talked-about.

Each label offers us a miniature ‘snapshot’ of the artist’s characteristic style and subject. Some are instantly recognisable, such as this one showing by Damien Hirst with the coloured dots which are familiar from his spot paintings; this is one of two labels he designed in 1995. Other examples in the V&A collection are by Tim Head and Rebecca Horn.

Physical description

Small beer bottle with artist- designed label

Place of Origin

UK (made)

Date

1995 (designed)

Artist/maker

Damien Hirst, born 1965 (artist)
Becks (commissioned)

Materials and Techniques

Label: offset lithograph on paper

Dimensions

Height: 9.25 in bottle, Diameter: 3.5 in bottle

Production Note

The artist information refers to the label on the bottle

Materials

Paper; Printing ink; Glass; Metal

Subjects depicted

Dots

Categories

Advertising; Artists' multiples; Labels & packaging; Ephemera

Collection code

PDP

Qr_O101120
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