Or are you looking for Search the Archives?

Please complete the form to email this item.

The Vegetabull

  • Object:

    Poster

  • Place of origin:

    United Kingdom (made)

  • Date:

    1941 (made)

  • Artist/Maker:

    Le Witt, Jan, born 1907 - died 1991 (artist)
    Him, George, born 1900 - died 1982 (artist)
    Lewitt-Him (maker)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.1083-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2E, shelf DR77

During the Second World War, civilians were involved in a war effort to a greater extent than ever before. The health of the nation was therefore considered directly pertinent to victory. This poster gives advice about diet and rationing in the context of dwindling supplies of meat and other produce. The humorous graphic metaphor makes the messsage memorable and is in tune with the positive wartime ethos of 'making do.' The Polish born design team Lewitt-Him produced wartime posters for the Royal Society for the Prevention of Accidents, the General Post Office and the Ministry of Food.

Physical description

Illustration of a bull formed by a grouping of vegetables: its horns are represented by a parsnip and a carrot, its ears by cabbage leaves. The animal's head and body are also formed by an assortment of leeks, cauliflower and several root vegetables. On the horizon line at the right, two small brown cows observe the unusual beast. Black text printed below the image.

Place of Origin

United Kingdom (made)

Date

1941 (made)

Artist/maker

Le Witt, Jan, born 1907 - died 1991 (artist)
Him, George, born 1900 - died 1982 (artist)
Lewitt-Him (maker)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'The Vegetabull'
printed in black joined-up letters on white

'A vegetable dish made with [small colour image of egg carton] dried eggs or [small colour image of tinned milk] household milk is as good as a joint'
printed in black on white across the lower margin

Dimensions

Height: 75 cm, Width: 49.5 cm

Descriptive line

Second World War poster encouraging the use of vegetables in meals by Lewitt-Him. Great Britain, 1941.

Materials

Ink; Paper

Techniques

Colour lithography

Subjects depicted

Farming; War; Vegetables; Cows; Propaganda; Rationing; Bulls (animal)

Categories

Prints; Propaganda; Posters

Collection

Prints, Drawings & Paintings Collection

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.