The Vegetabull
Poster
1941 (made)
1941 (made)
| Artist/Maker | |
| Place of origin |
During the Second World War, civilians were involved in a war effort to a greater extent than ever before. The health of the nation was therefore considered directly pertinent to victory. This poster gives advice about diet and rationing in the context of dwindling supplies of meat and other produce. The humorous graphic metaphor makes the messsage memorable and is in tune with the positive wartime ethos of 'making do.' The Polish born design team Lewitt-Him produced wartime posters for the Royal Society for the Prevention of Accidents, the General Post Office and the Ministry of Food.
Object details
| Categories | |
| Object type | |
| Title | The Vegetabull (assigned by artist) |
| Materials and techniques | Colour lithograph |
| Brief description | Second World War poster encouraging the use of vegetables in meals. Designed by Lewitt-Him. Great Britain, 1941. |
| Physical description | Illustration of a bull formed by a grouping of vegetables: its horns are represented by a parsnip and a carrot, its ears by cabbage leaves. The animal's head and body are also formed by an assortment of leeks, cauliflower and several root vegetables. On the horizon line at the right, two small brown cows observe the unusual beast. Black text printed below the image. |
| Dimensions |
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| Marks and inscriptions |
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| Gallery label |
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| Credit line | Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko |
| Subjects depicted | |
| Place depicted | |
| Summary | During the Second World War, civilians were involved in a war effort to a greater extent than ever before. The health of the nation was therefore considered directly pertinent to victory. This poster gives advice about diet and rationing in the context of dwindling supplies of meat and other produce. The humorous graphic metaphor makes the messsage memorable and is in tune with the positive wartime ethos of 'making do.' The Polish born design team Lewitt-Him produced wartime posters for the Royal Society for the Prevention of Accidents, the General Post Office and the Ministry of Food. |
| Other number | LS.2213 - Leslie Schreyer Loan Number |
| Collection | |
| Accession number | E.1083-2004 |
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| Record created | June 24, 2004 |
| Record URL |
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