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Grow Your Own Food

Poster
1942 (made)
Artist/Maker
Place of origin

Abram Games championed the use of modern war poster designs. He took an unpatronising view of his audience, arguing that people were fully capable of working out a modern design whatever their experience of art. This surrealist image works by inviting the viewer to take the place laid at the table, and encouraging the link between eating and cultivation. The government's 'Dig for Victory' campaign aimed at raising Britain's self-sufficiency at a time when many merchant ships were being sunk.


Object details
Categories
Object type
Materials and techniques
Colour lithograph
Brief description
Second World War poster issued by the War Office, UK 1942 (A. Games)
Physical description
Poster showing a table whose legs are formed by a white spade and fork. A red knife and fork extend from two corners of the table top. Under the table are newly planted rows of sprouting plants in the soil. The table is set with a plate of food, a mug of tea and an army cap.
Dimensions
  • Height: 76cm
  • Width: 49.1cm
Marks and inscriptions
  • every available piece of land must be cultivated (printed in green on white)
  • Grow your own food (printed in black on green)
  • Supply your own cookhouse (printed in white on green)
  • A. Games (printed in black on white, in upper right corner)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Place depicted
Summary
Abram Games championed the use of modern war poster designs. He took an unpatronising view of his audience, arguing that people were fully capable of working out a modern design whatever their experience of art. This surrealist image works by inviting the viewer to take the place laid at the table, and encouraging the link between eating and cultivation. The government's 'Dig for Victory' campaign aimed at raising Britain's self-sufficiency at a time when many merchant ships were being sunk.
Associated object
CIRC.296-1971 (Duplicate)
Other number
LS.2047 - Leslie Schreyer Loan Number
Collection
Accession number
E.1025-2004

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Record createdJune 23, 2004
Record URL
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