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Earth Day

  • Object:

    Poster

  • Place of origin:

    United States (made)

  • Date:

    1970 (made)

  • Artist/Maker:

    Leydenfrost, Robert, born 1924 - died 1987 (designer)
    Brewster, Don (photographer)
    Environmental Protection Agency (EPA) (Issued)

  • Materials and Techniques:

    Offset lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.329-2004

  • Gallery location:

    On display in Values of Design, Design Society, Shekou, China

The first Earth Day was held on 22 April 1970 with the aim of raising awareness of environmental issues. It also helped to consolidate the new environmental movement which was growing out of a climate of social conscience and the contemporary interest in alternative lifestyles. This photomontage probably reproduces one of the works on show in the exhibition advertised by the poster. The gas mask is a monstrous image in itself and, combined with the globe, it raises the spectre of a world suffocating from pollution.

Physical description

Black and white photograph of a globe harnessed into a gas mask.

Place of Origin

United States (made)

Date

1970 (made)

Artist/maker

Leydenfrost, Robert, born 1924 - died 1987 (designer)
Brewster, Don (photographer)
Environmental Protection Agency (EPA) (Issued)

Materials and Techniques

Offset lithograph

Marks and inscriptions

Earth Day, April 22, 1970/ In the Board Room:/ Photographic Exhibit: "Open Space in the Inner City" 1:00 - 5:00 p.m./ Film: "Mission Impossible: They Care for a City" At 2:00, 3:00, 4:00 p.m.
printed in white

Dimensions

Height: 640 mm, Width: 490 mm

Object history note

Historical significance: The first Earth Day was held on 22 April, 1970.

Descriptive line

'Earth Day' poster designed by Leydenfrost, photographed by Brewster, USA, 1970

Materials

Paper; Ink

Techniques

Offset lithography

Subjects depicted

World; Planet; Photography; Ecology; Gas mask

Categories

Prints; Propaganda; Posters; Interiors; Household objects; Shekou; Values of Design; Design Society

Collection

Prints, Drawings & Paintings Collection

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